Of some interest is the promised first week coupon for 50% off a roku box. That potentially $50 savings puts the higher end device squarely in mid to low price range. If you where already considering a Kindle 3 and a Roku player, that is a nice deal. Even better is the 3rd to last offer - get a $100 Amazon gift card when you sign up for the Amazon Visa rewards card. Essentially making the newest kindle a $15 dollar purchase. If this offer does in fact show up on the new Kindles, that is mighty tempting.